Um Imparcial View of Anúncios em vídeo
Um Imparcial View of Anúncios em vídeo
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[3] RTB is promoted as being more effective than static auctions for both advertisers and publishers in terms of advertising inventory sold, though the results vary by execution and local conditions. RTB replaced the traditional model.
por Raphael Spagnuolo ― 5 por outubro do 2023 Compartilhar Entender a experiência do cliente é fundamental de modo a qualquer negócio qual deseja prosperar na era digital. Neste contexto, a publicidade online surge saiba como uma ferramenta essencial talvez possa alavancar significativamente a visibilidade e o alcance por uma empresa.
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Every time a user visits a webpage, an ad request is transmitted to ad exchanges either through an ad network or a supply side platform (SSP). The ad request from SSPs typically includes user demographic information, browsing history as well as the information about the webpage.
The bidding happens autonomously and advertisers set maximum bids and budgets for an advertising campaign. The criteria for bidding on particular types of consumers can be very complex, taking into account everything from very detailed behavioural profiles to conversion data.
Because it’s a method and not a tool, RTB can be achieved on platforms including leading ad exchanges, DSPs, and SSPs. Because of this, finding an ideal platform depends on whether you’re acting as an advertiser or publisher. Examples of platforms include:
The important feature of the RTB process is its focus on the users, in contrast to other forms of advertising which can focus on the content and topics of publisher’s webpages.
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Publishers sell, manage and optimize their online ads inventory with the help of the supply-side platforms. SSP dashboards allow publishers to control many aspects of their campaigns, including position, formats of ads, price per impression and other parameters.
As Video Solutions do Google simplificam o processo por criação do campanhas porque se alinham automaticamente aos objetivos por marketing.
Traditionally, being a dynamic method for advertisers to manage their campaigns by bidding in real-time on the ad inventory, RTB does play a compelling role within the programmatic space. The process here is pretty simple: advertisers bid on every impression and if they win, the ad is shown on the publishers’ property.